We know that direct marketing is important and that is one of the reasons the MyAutoNews.ca e-newsletter program is an integral part of our marketing strategy. We know who is receiving it and who is reading it and acting on it. Little time is required from our dealership staff and it is easy to create each newsletter.
The results have been a jump in website traffic after each newsletter mailing, an improved response to monthly sales programs, and an increase in service coupon redemption.