“In any era, Mazda wants people to experience exuberant moments in life through cars,” said Akira Marumoto, Mazda’s Representative Director, President and CEO at the show. “We will continue striving to deliver creative products and technologies so our customers will love and hold onto their Mazda for a long time.”
Mindfully designed with a purpose: Your life
From the outset, the development team behind the Mazda MX-30 wanted to create a car that would become a partner to its owner. It should appeal to be driven daily, and every time a customer gets behind the wheel, their affection for it should grow, and they can be more true to themselves. Everything about the model, from the styling that breeds a sense of familiarity, to the open-feeling cabin that sets the mind free, is uncompromisingly designed around the user.
LIVING TRUE TO YOURSELF
“For those who desire a life with things that soothe and please the spirit; for those who want to live positively, actively choosing possessions and experiences that, by their own standards, are a match for their lifestyle; for those with the wisdom and inventiveness to tackle problems facing people, society and the earth in their own style, without overextending themselves; and for those who wish to create good times together with the people around them and with people all over the world. For those customers, the Mazda MX-30 offers a creative time and space that will allow them to live true to their natural selves.”
– TOMIKO TAKEUCHI, MAZDA MX-30 PROGRAM MANAGER
FREESTYLE DOOR
With the MX-30, the company hopes to offer not only a new choice for customers but new and life-enriching ways of using and spending time with your car. In addition to the above-mentioned values, the adoption of the freestyle doors not only enhances functionality but opens up a wide range of new and creative uses for the MX-30. Mazda hopes that, in addition to enjoying the drive, customers will use the car creatively and make it truly their own.
INTERIOR FOR PEOPLE & ENVIRONMENT
For the interior, we valued a sense of openness. The interior space with a floating theme gives a sense of unity, and you can find Mazda’s attachment to the environment, and to interior comfort and craftsmanship, through materials such as Heritage Cork. On top of this, the space created through opening the free-style doors gives a further open feel, to stimulate the senses of both the driver and passengers.
PEACE OF MIND
The demand for safety is increasing day-by-day. As such, Mazda MX-30 is equipped with Mazda’s further-enhanced advanced safety technology, i-Activsense. Specifically, Mazda’s injury and damage-mitigating brake technology, Smart Brake Support (SBS), adds a collision prevention function at intersections. Another new technology assists avoiding deviation from the driving lane through monitoring the curb, in addition to lane markings.
Despite the MX-30 adopting Mazda’s centre-pillar-less Freestyle door system, excellent collision safety performance is achieved through a rigid body and structures that efficiently absorb crash energy. In addition, the frame structures pay minute attention to the protection of the high-voltage battery. The MX-30 incorporates these latest safety philosophies and technologies to enable safe and joyful driving.
Stay tuned to these pages for more information on the MX-30 and any details on if and when it will be released into the Canadian market.
Overseas model featured in video
Please Note: The details of this article were accurate at the time it was written. Manufacturers may change the details of any vehicle’s specifications, at any time, without notice.
