This month the employee spotlight is on Alham Ahmadzai, one of our Sales and Leasing Consultants. Alham has been in the automotive industry for almost 2 years. He says his favourite part about working at West Coast Ford Lincoln is working with an amazing and supportive team that provides a fun work experience. He really enjoys interacting with new customers each day!
All-electric F-150 Prototype Tows Over 1 Million Pounds! (+video)
Ford’s electrification plan is simple: play to their strengths and build on their iconic nameplates. To do that, Ford will leverage the unique qualities of full battery electric vehicles to amplify the attributes Ford customers love and value — capability, performance and leading technology. So it’s only natural to ask what could the automaker do to build on pickup trucks in this era of smart vehicles in an increasingly smart world?
Ford trucks provide the global backbone of work, built on a foundation of toughness. And it is time to take tough to the next level. Tough starts and ends with F-Series, Ford’s bread and butter. The F-Series has been the best-selling truck in America for 42 straight years. Ford understand trucks. And they know truck owners … tens of millions of them.
Last year, Ford celebrated 100 years of manufacturing leadership at the Rouge plant, where they build an F-150 every 53 seconds. On that day Bill Ford proudly announced that an all-electric F-150 is being added to the most compelling truck line up in the world.
The all-electric F-150 will be a new and exciting kind of Built Ford Tough. Ford is aiming to blow away truck customers with new capabilities that they never saw coming and to prove their point, Ford recently set out to flex the muscles of their new, all-electric F-150 prototype. After all, truckers will do what truckers will do. And everyone wanted to see what could really be done when an all-electric truck’s capability is pushed to the limits.
There is no greater tension for Ford engineers than doing live tests in front of real truck owners, while cameras are rolling. But that’s exactly what they did. As you can imagine, math on paper is never quite the same as real work on the job. Which is why every F-Series is serious about testing… and in this case, seeing what happens with live testing.
What Ford is doing here is not just about air quality or rising sea level. It’s about building better trucks for their customers who have real work to do every day. Trucks that can do more for their owners. Trucks that meet new sets of needs. Because leaders lead. That’s what Ford does.
The demonstration showcased Ford’s commitment to remain the clear leader in trucks as well as to highlight their commitment to the future of electric vehicles. Ford already announced plans to bring an F-150 hybrid to market in the near future that can act as a mobile generator.
Ford is also working feverishly on their plans to reveal a fully electric, Mustang-inspired SUV which may be called the “MACH E”. So get ready. Ford is not playing games. They are backing their ambitious plans with countless hours of research and testing to ensure they deliver an electric experience that wows — and wins — customers. And they are going to have incredible charging plans that get you where you need to go with ease and peace of mind. But more on that later.
Stay tuned to these pages for more information on Ford’s plans for electrification. There is a lot more to come.
