March 2019

Cover Page

Watch our video and learn more about the Free Wheel Alignment Check at West Coast Ford Lincoln Service Center. Visit us today!

Top Sales Person(s) of the Month
Ken Homeniuk, Natasha Baran, Alham Ahmadzai and Dawood Francis

A huge congratulations to all of our Top Sales Consultants for the month of February! We had a four-way tie and would like to congratulate them!

Employee Spotlight
Paul Gervais – Parts Advisor

This month the Employee Spotlight is on one of our Parts Advisors, Paul Gervais! Paul has been working at West Coast Ford Lincoln for over one year but has 5 years of experience in the industry!

Archive

2020 Ford Explorer
Librarian-approved Tech Makes New Model Quietest Yet (video)

“We’ve spent a lot of time learning about what our Explorer customers want and love in their SUV, and near the top of the list is a comfortable vehicle they can enjoy with their loved ones,” said Craig Patterson, Ford SUV marketing manager. “Whether it’s taking the family up north for the weekend or taking a date to the movies on Saturday night, a quieter interior allows them to better connect with those who are along for the journey.”

Explorer passengers will enjoy that sense of peace and relaxation courtesy of three sound-reduction features – a first-for-Ford dual-wall dashboard, acoustic glass and Active Noise Control, available only on Limited Hybrid – designed to combat engine, road and wind noise in the cabin.

Explorer’s new dual-wall dashboard is designed to ensure passengers enjoy a cabin free from engine noise caused by vibrations that can manifest in a humming sensation. Parker Lewis, Ford noise, vibration and harshness engineering manager, says keeping noise out of the cabin with the dual-wall dashboard is similar to the technology used to keep drinks hot or cold.

“This innovation is very similar in theory to an insulated thermos or mug,” says Lewis. “The multiple layers of a mug keep unwanted ambient temperatures out, while the multiple layers of this dual-wall dashboard keep unwanted noise out of the vehicle cabin.”

Keeping wind and road noise out is key to creating a quieter cabin that passengers can enjoy, but identifying how that noise gets in in the first place is just as important.

Just like the multiple layers of the new dual-wall dashboard, Explorer’s windshield and front side windows have not just one layer of glass, but two. These layers are separated by a sheet of clear plastic, creating layers that serve as a buffer between the interior and the outside world.

As new powertrain technology finds its way into today’s vehicles, it can make for unique sound experiences for passengers, so the root cause of noise is not limited to that created by propulsion, wind or the road. Low and mid-frequency noise can contribute to driver fatigue, while higher frequencies can inhibit the ability to hold conversation in a moving vehicle.

Ford’s solution is Active Noise Control – available only on Explorer Limited Hybrid – which uses strategically placed microphones throughout the cabin to listen for and pick up on unwanted frequencies that contribute to noise conditions. Once unwanted frequencies are discovered, the system cancels them out by producing opposing sound waves that come through the audio system speakers.

“Think of it as thunder on a stormy night,” says Lewis. “These sound waves bounce around us in a contained area, then the vehicle’s audio system speakers negate the thunder, essentially silencing the environment.”

Together, the dual-wall dashboard and acoustic glass work to insulate passengers from unwanted sounds, while Active Noise Control cancels them out if they make it in at all, giving the all-new Explorer a noticeably quieter interior.

Interested in experiencing this amazing new technology first-hand? Click the TEST DRIVE button below for a complete tour and road test of the all-new 2020 Ford Explorer when inventory arrives mid-year.

Published by DrivingSuccess.ca on behalf of West Coast Ford Lincoln
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