By 2020, Ford will offer North America’s freshest lineup among all full-line automakers, with its average showroom age dropping from 5.7 to 3.3 years as it replaces three-quarters of its lineup and adds four new trucks and SUVs.

Trucks: Since the 2014 debut of the new F-150 with a high-strength, military-grade, aluminium-alloy body, Ford has gained 1.3 percentage points of share in the full-size pickup segment. Ford’s F-Series revenues alone are higher than revenues of Fortune 500 icons such as Facebook, Coca-Cola and Nike.

Ford’s truck business will continue growing as the company adds new models and powertrains with an eye toward continued growth in high-end trims. Some highlights include:

• 2018: New 3.0-liter Power Stroke® diesel engine for F-150, updated version of the popular F-150 Raptor
• 2019: Ranger returns to midsize truck segment; new F-Series Super Duty debuts
• 2020: New F-150 debuts with new hybrid powertrain featuring a mobile generator

SUVs: By 2020, Ford estimates SUV sales could account for 50 percent of U.S. industry retail sales – one reason Ford is reallocating $7 billion in capital from cars to SUVs. By 2020, Ford plans an industry-leading lineup of eight SUVs – five of which will offer hybrid powertrains and one battery electric. Ford SUV sales are estimated to grow 20 percent – more than double the industry rate – to more than 950,000 by 2020, according to LMC Automotive, and surpass 1 million by 2021.

Ford also plans to drive growth with two all-new off-road models: the new Bronco and a yet-to-be-named off-road small utility – both designed to win a growing number of people who love getting away and spending time outdoors with their families and friends.

Next-Gen Hybrid Electrics: Part of Ford’s new strategy includes going all-in on hybrids to bring more capability to customers of our most popular and high-volume vehicles like F-150, Mustang, Explorer, Escape and Bronco – and serve as a hedge for customers against higher gas prices.

Ford’s new hybrids will offer customers more space than today’s hybrids. On the F-150 Hybrid, Ford will lean into capability, such as the low-end torque for extra pulling power and the fact it can serve as a mobile generator. Mustang Hybrid will be all about delivering V8-like performance with more low-end torque.

Battery electric vehicles: Battery electric vehicles (BEVs) represent more than just a different powertrain – they represent a lifestyle change for consumers, especially for those who have never driven an electric vehicle.

“Throwing a charger in the trunk of a vehicle and sending customers on their way isn’t enough to help promote the viability of electric vehicles,” said Sherif Marakby, vice president, Autonomous and Electric Vehicles. “In addition to expanding our electric vehicle lineup, we are redesigning the ownership experience to ensure it addresses customer pain points that currently hold back broad adoption today.”

Ford’s new performance battery electric utility arrives in 2020. It is the first of seven electric vehicles coming by 2022 as part of the company’s $11 billion global electric vehicle investment.

Stay tuned to these pages for more information on Ford’s aggressive plans to reinvent its current lineup and to build innovative, new alternative powertrain models for all categories.