Mercedes-Benz Luxury Label

December 2021

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Mercedes-Benz Luxury Label
The Pinnacle of Exclusivity and Individuality

Mercedes-Benz customers can expect an ambience characterized by an equally aesthetic and extraordinary colour concept, the finest materials, sensual comfort and exclusive trim elements in piano lacquer or wood. The excellence of the craftsmanship is visible and tangible in the embroidery, the leatherwork and the carefully applied trim elements.

The attention to detail is particularly highlighted in the Mercedes-Benz S-Class Long-Wheelbase and the Mercedes-Maybach S-Class, by the MANUFAKTUR lettering in chrome look on the centre console and as discreet embroidery on the parcel shelf, as it is a result of a high-quality manufacturing process with selected, first-class materials.

One of the most expressive features of a vehicle is its colour. The MANUFAKTUR range offers an exclusive selection of special paint finishes – both silky matte and high-gloss metallic, or rich non-metallic colours.

A real eye-catcher that underlines the brand presence is the MANUFAKTUR surround lighting with animated projection. When the doors are opened, animated Mercedes-Benz or Mercedes-Maybach patterns using sophisticated LCD technology light up and elegantly illuminate both the front and rear entry areas.

In Canada, special editions have been curated to highlight the customization possible as part of the new MANUFAKTUR program, namely:

  • Icon Edition
    Available exclusively on the 2022 CLS 450 4MATIC, the new “Icon Edition” celebrates everything that makes the CLS a timeless trendsetter. The exterior of the edition is highlighted by limited production MANUFAKTUR Classic Blue paintwork, a dynamic AMG rear spoiler, and two-tone AMG 20-inch wheels without the typical accompaniment of Night Package styling elements. The interior delights occupants with crisp MANUFAKTUR Deep White/Black nappa leather, matching MANUFAKTUR thick-pile floor mats with leather surrounds, and the timeless appeal of the MANUFAKTUR Piano Black flowing lines trim and MANUFAKTUR black DINAMICA headliner. The edition is completed by a MANUFAKTUR velour trunk mat.

  • MANUFAKTUR Edition
    On the 2022 Mercedes-AMG GT 53 4MATIC+ 4-Door Coupe, a new “MANUFAKTUR Edition” aims to showcase the breadth of individualization possible. Draped on the backdrop of the aggressive AMG Exterior Styling Package, a stunning MANUFAKTUR Rubellite Red hue sets the tone for the exterior. While on the interior, MANUFAKTUR Neva Grey/Black nappa leather works in tandem with the MANUFAKTUR two-tone steering wheel to capture the heart of the driver. Matching MANUFAKTUR floor mats with leather surrounds aim to give occupants an idea that they are a passenger in something truly special.

  • The 2022 S 580 4MATIC Long Wheelbase and 2022 Mercedes-Maybach S 580 4MATIC Sedan also feature a “MANUFAKTUR Edition”. Both version of the edition feature the menacing MANUFAKTUR Night Black MAGNO paint colour. As with any S-Class, what’s truly special is what lies inside. For the S 580 4MATIC Long Wheelbase, MANUFAKTUR Yacht Blue/Black nappa leather is set against platinum coloured contrast stitching. For the Mercedes-Maybach S 580 4MATIC Sedan, MANUFAKTUR Deep White/Black nappa leather is paired with gold coloured stitching to create an unforgettable contrast. A timeless script-font MANUFAKTUR badge on the front centre console, among many other unique appointments, aim to impress and delight at every possible opportunity

In general, the MANUFAKTUR label will be extended to other model series in the coming years. In the future, selected sub-brands such as AMG, Maybach and EQ will also be available with MANUFAKTUR paint finishes and equipment. With the introduction of the MANUFAKTUR label, the previous individualization portfolio and label “designo” will be replaced entirely.

Please Note: The details of this article were accurate at the time it was written. Manufacturers may change the details of any vehicle’s specifications, at any time, without notice.

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