“In 2019, we are marking over three decades of INFINITI history by looking to the future,” comments Mike Colleran, Vice Chairman, INFINITI Motor Company. “Our approach has never been to adopt a nostalgic view of the past, but we are nevertheless proud of what the brand has achieved in the last 30 years. We have launched world-first driver-assist technologies and performance hybrid powertrains. We have designed cars which have led to the creation of all-new global vehicle segments. We even rewrote the rulebook around customer care, with a model that delivered the first total ownership experience to customers.
We will deliver thrilling electric and electrified powertrains, performance-enhancing driver-assist technologies, and a range of vehicle designs unlike anything else on the road. For 30 years, the INFINITI logo has reflected our desire to look to the road ahead. While we take a brief look back at what we have achieved to date, we are just as excited as ever about the opportunities that lie ahead for INFINITI.”
INFINITI’s future models will offer drivers a choice of electrified powertrains as the brand embraces new technology to propel its vehicles. These include fully-electric systems, as well as a gas-generated EV system (known as e-POWER at Nissan) in which a gasoline engine generates electrical power stored in a battery, which can then be delivered to all four wheels through a pair of high-output electric motors. These powertrains will be matched with dedicated platforms and vehicle architectures, delivering the high performance, range confidence and reduce environmental impact that buyers are coming to expect from premium car manufacturers.
Two powertrains, one platform
The fully-electric and gas-generated EV powertrain options will be matched with dedicated platforms and vehicle architectures under INFINITI’s new ‘two powertrains, one platform’ approach to model development. This will see the creation of platforms which can accommodate both types of powertrain, with a high level of commonality between each.
Powerful and serene design
Electrification doesn’t just represent a powertrain revolution for INFINITI, but an evolution in design too. INFINITI design will adopt a new form language for the era of electrification. Dubbed ‘powerful serenity’, this will manifest itself in cars that look progressive, serene and powerful, embodying electrified performance. The result is an incredibly expressive design, with expansive, muscular surfaces and clear, concise lines inspired by origami, the Japanese art of paper folding.
Unshackled from the need to accommodate an internal combustion engine as the principal means of propulsion, the physical proportions of future INFINITI vehicles can be transformed. Engineers have more freedom configuring the mechanical layout of the car, with motor-driven wheels eliminating the need for drive shafts that intrude on cabin space in a conventional car.
The era of electrification will therefore enable INFINITI designers to adapt the proportions of future vehicles and create more spacious, lounge-like cabins. The brand’s new ‘powerful serenity’ form language will give these cars a memorable visual identity – inside and out.
For 30 years INFINITI has built a reputation for adopting new technologies that give confidence to drivers, with designs that harness and give aesthetic expression to these innovations. As INFINITI looks to the future, the age of electrification presents an opportunity for the brand to lead car design into a new, eye-catching era.
Stay tuned to these pages for more information on INFINITI’s shirt to electrification and specific news on any new model releases.
U.S. Models Featured in Video
Please Note: The details of this article were accurate at the time it was written. Manufacturers may change the details of any vehicle’s specifications, at any time, without notice.
