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January 2020

Cover Page

New Awareness Campaign Drives CO2 Reduction

In the wake of scandals like shamed Volkswagen`s environmental long con, Honda Canada is going all in on transparency.

Going forward, every vehicle in the Honda line up, from the Honda Fit to the Honda Ridgeline, will see the volume of grams per kilometre of CO2 emissions displayed. They are the first automaker to do so in North America. Luckily Honda also happens to have one of the most efficient vehicle fleets in the world. According to the latest GreenHouse Gas (GHG) report issued by Environment and Climate Change Canada for 2017, Honda Canada’s vehicle fleet had the best overall fuel economy in the industry and emitted less CO2 than the average among internal combustion engine manufacturers.

“Bringing CO2 emission information to consumers’ attention aligns with our belief that lowering emissions of vehicles on the road in Canada is the best way for us to help combat climate change,” said Dave Gardner, President and CEO of Honda Canada Inc. “Our customers can still choose to drive a Honda vehicle for all of the traditional benefits we bring to the market, such as dependability, quality and reliability, while now being aware of their impact on the environment.”

Europe years ago expanded on fuel economy ratings by including emission numbers, allowing their consumers to take in the larger efficiency picture. Similar to fast food chains providers listing caloric information offering product transparency, vehicle Emission Indicator badges display the grams per kilometre driven emission rating, supporting informed purchase decisions for consumers.

As society moves towards a more electrified future, Honda aims to electrify two-thirds of its global auto sales by 2030. In order to achieve those targets, Honda is taking a measured approach to transitioning from producing mainly internal combustion engines to vehicles equipped with gasoline-hybrid powertrains.

With a clear path ahead, let`s hope that other car manufacturers follow in Honda`s footsteps for clear skies for everyone!

 

 

Published by DrivingSuccess.ca on behalf of Halton Honda
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